Benefits of Our Video Mystery Shopping Services
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Affordable, professional video mystery shopping for any industry
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Capture the real customer journey and identify performance gaps
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Monitor adherence to procedures and company initiatives
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Train and evaluate both new hires and experienced staff
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Assess employee ethics, professionalism, and customer focus
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Motivate your team with clear, visual performance insights
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Use real video clips for impactful training and team meetings
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Benchmark your performance against competitors
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Gain an authentic, recorded customer point of view
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Identify exactly where service improvements are needed
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Encourage friendly competition among high performers
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Build complete awareness of your sales and service environment
What’s Included
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A dedicated NextGen Feedback account manager
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Fully tailored program setup and ongoing revisions
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A wide range of realistic shopper scenarios
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Comprehensive department coverage during visits
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Flexible scheduling to match your calendar
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High-quality video and audio from police-grade body-worn cameras
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Secure, password-protected video portal
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Stream or download videos on any device (PC, iPhone, Android, tablet)
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Add trainer commentary directly onto video playback
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Embedded customer feedback and scenario details in video captions
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Optional USB flash drive delivery
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Ongoing evaluations, consultations, and program reviews
How Video Mystery Shopping Works
Step 1: Needs Assessment
We start by understanding your goals—what you want to evaluate, improve, or train.
Step 2: Custom Survey Design
Our team designs evaluation forms tailored to your specific inspection or mystery shop needs.
Step 3: Shopper Scheduling
Together, we plan the best timing and locations for mystery shops to occur discreetly and effectively.
Step 4: Delivery of Results
Receive high-quality video data and evaluations in your preferred format, ready to review and act on. Further customization is always available.
After Video Collection: Delivery Options
After mystery shops are completed, you can choose how you’d like to receive your videos:
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Secure online portal with 24/7 access to your footage
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Organized USB flash drive for easy offline access
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Or both—at no additional cost
Why Choose NextGen Feedback Video Specialists
Our team includes professionally trained Advanced Undercover Video Specialists—certified in the top video mystery shopping techniques in the U.S. They are also Gold Certified mystery shoppers, recognized for the highest ethical standards and reporting accuracy in the industry.
We use:
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Police-grade hidden cameras, microphones, and DVR equipment
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Best practices for audio clarity, camera placement, and discreet orientation
Video & Performance Analysis
Each video captures:
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Key identifiers and context for the mystery shop
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Unique video files for each encounter (typically 300MB–1GB)
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Edited and compressed content hosted in HD format for smooth streaming
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Optional trainer comments added directly into video playback
A performance analysis survey accompanies each video. You or your team can fill it out online, or our expert trainers can provide their own evaluation. Each completed report is automatically generated and sent via email.
Scheduling Strategy
Video shops are discreetly scheduled across short windows of time. We optimize routing to minimize travel costs and avoid predictable patterns.
To maintain integrity:
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Visits are randomized
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Associates should not be informed of the specific mystery shop window
This keeps behavior natural and observations accurate.
Get Started with NextGen Feedback
Ready to experience the unmatched power of video mystery shopping?
Partner with NextGen Feedback to gain real, actionable insight into your customer experience—and use it to train, improve, and grow.
Contact our team today for a free consultation or demo account.